Privacy Policy Statement

Your trust matters to us. Our privacy policy explains the types of information we collect, how we use it, and your opportunities to control this data. We comply with Australia’s privacy laws.

Information We Collect

We collect personal and non-personal data when you use our analytics and segmentation services or communicate with us.

• Contact details, such as your name, email address, and phone number, when you submit a form or contact our team.
• Technical data, such as browser type, device information, and IP address, collected automatically by our website.
• Usage data about how you interact with our website, including navigation, timings, and engagement behaviour.
• Optional information you share for consultation or analytics, such as project details or business needs.

How We Use Information

We use information solely to provide, improve, and personalise our segmentation services, ensuring compliance and relevance to your needs.

• Responding to enquiries and communicating customer support updates about our analytics solutions.
• Delivering tailored market segmentation and insights based on your expressed preferences.
• Enhancing website performance and ensuring service security through monitoring and analytics.
• Fulfilling legal or regulatory obligations relating to privacy and data protection.

Legal Basis for Collection

All processing is performed under the Australian Privacy Act, ensuring legitimate and appropriate handling at every step.

Collection is based on consent, legitimate business interests in providing our services, and compliance with legal obligations that apply to our operations.

Information Sharing

We never sell personal information but may share data for service provision, compliance, or legal reasons.

• Sharing with trusted partners who assist in delivering analytics services and technical support, strictly under confidentiality agreements.
• Compliance with legal requirements or lawful requests from authorities if necessary to safeguard our business or users.
• Disclosure during company restructuring, mergers, or acquisitions, always in compliance with applicable laws.

Data Security

We take robust technical and organisational steps to protect your personal data from unauthorised access, misuse, alteration, or loss. Our protocols include encrypted communications, access controls, and regular review of security policies. However, no system is completely immune from risks, so we encourage your vigilance.

Your Rights

Australian privacy law gives you rights over personal data we hold and how it is used.

• The right to request access to your personal data in our systems.
• The right to ask for correction if your information is incomplete or incorrect.
• The right to object to certain uses of your data, subject to regulatory requirements.
• The right to request deletion, except where retention is required by law.

Cookies & Analytics

Our website uses cookies and analytics tools to enhance your browsing and tailor content. For more information, please review our separate Cookie Policy.

See Cookie Policy See Cookie Policy

Contact Options

If you have questions or wish to exercise your rights, contact our privacy team by the channels below.

Policy Changes Notice

We may amend this policy as regulations evolve or service changes are made. Any material changes will be communicated on this page.